Strong Performance in Specific Sectors
Significant growth in consumer-facing industries such as food and beverage and consumer goods, as well as the public sector. Solid growth at IPG Mediabrands, Octagon, Acxiom, and public relations offerings.
Successful Strategic Actions
Meaningful progress in addressing underperformance at digital specialist agencies and classification of those assets as held for sale.
Launch of Interact Marketing Intelligence Engine
Introduction of Interact, a framework integrating data flow across the campaign lifecycle, enhancing connectivity across agencies and global reach.
Principal Media Buying Initiative
Development and rollout of a Principal Media Buying solution as a new practice area, showing early wins and strong interest from clients.
Recognition and Awards
Acxiom recognized for the industry's best customer intelligence platform; IPG Health led in health care marketing awards.