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Baozun, Inc. Class A (HK:9991)
:9991
Earnings Data
Report Date
May 22, 2025TBA Not Confirmed
Period Ending
2025 (Q1)Consensus EPS Forecast
―Last Year’s EPS
-1.04Same Quarter Last Year
Moderate Buy
Based on 1 Analysts Ratings
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Earnings Call Summary
Earnings Call Date:Mar 20, 2025
|% Change Since: -20.81%
|Next Earnings Date:May 22, 2025
Earnings Call Sentiment|Positive
The earnings call reflects a strong performance with significant revenue growth and strategic expansion into new channels, supported by technology and operational efficiencies. However, challenges in specific product categories and declining gross margins were noted.Company Guidance
During the Baozun Fourth Quarter 2024 Earnings Conference Call, the company reported an 8% year-over-year revenue growth, with its e-commerce division experiencing a substantial 16% increase in non-GAAP operating profits. The online store operations revenue rose by 16%, and the value-added services, including digital marketing and IT solutions, grew by 15% year-over-year. The Baozun Brand Management (BBM) segment also achieved a 17% year-over-year revenue increase. The overall gross margin for product sales at the group level was 30%, while the non-GAAP net income attributable to shareholders improved by 59% to RMB 46 million. On an annual basis, the company met its non-GAAP operating profit breakeven target, supported by positive operating cash flow. Baozun's strategic initiatives included expanding into emerging channels like Douyin and enhancing its creative content capabilities, positioning the company for sustainable growth. Additionally, the company completed a share repurchase program, buying back approximately 5.3 million ADS, representing about 9% of the total shares outstanding at the beginning of the program.Revenue Growth and Profitability
Baozun Group achieved an 8% year-over-year revenue growth in Q4 2024, with e-commerce revenue growing 6% and brand management revenue growing 17%. The company met its annual non-GAAP operating profit breakeven target and reported positive operating cash flow.
E-commerce Division Performance
The e-commerce division saw a substantial 16% increase in non-GAAP operating profits, supported by a 16% year-over-year increase in online store operations revenue and a 15% increase in value-added services like digital marketing and IT solutions.
BBM Revenue Growth
Brand management (BBM) experienced accelerated revenue growth of 17% year-over-year, with notable growth in offline revenue for the first time since the acquisition of the Gap brand.
Expansion into Emerging Channels
Baozun expanded into emerging channels like Douyin, RedNote, and WeChat, achieving a triple-digit growth on Douyin and a 6% contribution to e-commerce revenue.
Operational Efficiency and AI Integration
The company optimized operations with regional service centers and integrated AI into services, improving customer response times by 13% and enhancing satisfaction and conversion rates.
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HK:9991 Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
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HK:9991 Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
| Mar 20, 2025 | HK$8.84 | HK$8.67 | -1.92% |
| Nov 21, 2024 | HK$6.66 | HK$7.26 | +9.01% |
| Aug 28, 2024 | HK$5.97 | HK$5.97 | 0.00% |
| May 28, 2024 | HK$7.43 | HK$7.25 | -2.42% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
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FAQ
When does Baozun, Inc. Class A (HK:9991) report earnings?
Baozun, Inc. Class A (HK:9991) is schdueled to report earning on May 22, 2025, TBA Not Confirmed.
What is Baozun, Inc. Class A (HK:9991) earnings time?
Baozun, Inc. Class A (HK:9991) earnings time is at May 22, 2025, TBA Not Confirmed.
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is the P/E ratio of Baozun, Inc. Class A stock?
The P/E ratio of Baozun, Inc. Class A is N/A.
What is HK:9991 EPS forecast?
Currently, no data Available
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