Market CompetitivenessTo further enhance its market competitiveness, Xpeng will launch MONA, its second brand, during the Beijing auto show, targeting the mass-market with a substantial discount to the Xpeng brand.
New Product LaunchNew models are expected to drive sales and margins in 2H24, with product launches including the first model of its MONA brand.
Revenue GrowthCooperation with Volkswagen resulted in a 93% y/y other revenue surge for Xpeng in 1Q24, expected to increase.