Expansion StrategyThe potential for stock upside is linked to the acceleration of store expansion following the finalization of the franchising model.
Marketing And Customer EngagementMarketing has gone viral on social media, thanks to sharing of various 'hidden' eating methods and the 'Subject 3' dance.
Shareholder ReturnsIncreased shareholder return under a more disciplined expansion, including a high dividend payout ratio, could provide support to share price.