AI And Revenue GrowthThe potential for higher average revenue per user through increased a la carte purchases among the company’s 553 million images and 30 million videos as Getty improves discoverability through its AI-driven natural language search model.
Ecommerce GrowthGetty's ecommerce offerings, iStock and Unsplash, continue to grow rapidly with the pair now accounting for 20% of total revenue.
Event-Driven BoostGetty Images benefited from a second half of the year that was loaded with large, highly visible events, like the UEFA Euro 2024 tournament and the Olympics, and political advertising could create a halo effect for the business, boosting results across a majority of business lines.