Strategic Transformation Progress
The company made significant progress in strategic transformation, including investment in WPP Open and a stronger balance sheet. Strong strategic progress, better new business performance in the second half, and improved cash conversion were noted.
Operating Margin Improvement
Headline operating margin improved to 15%, up 40 basis points year-on-year, benefiting from structural cost savings and disciplined cost management.
Debt Reduction
Year-end net debt reduced to GBP 1.7 billion, a GBP 0.8 billion reduction year-on-year, aided by strong working capital management and the sale of FGS Global.
AI and Data Investment
Significant investment in AI and data (GBP 250 million) with a focus on enhancing tools and deployment across teams. Incremental P&L investment of over GBP 30 million was made.
Client Growth and Retention
Top 10 clients grew 2.8% throughout the year, and the top 25 clients grew 2%, indicating strong client retention and growth.
Successful New Business Wins
Improved new business performance in the second half with wins including Amazon, J&J, and Unilever.