Client ExperienceStitch Fix launched the first in a series of updates to the client experience, with the company now employing a more engaging onboarding experience, highlighting Stylists more meaningfully, providing more flexibility to clients, delivering new styles, and refreshing the Stitch Fix brand.
Customer EngagementStitch Fix debuted new ways to interact with stylists, including Stylist Profiles that showcase each Stylist’s unique expertise and work portfolio, and this feature has driven a 12% increase in engagement.
Operational EfficiencyQ4 gross margin reached 44.6%, an increase of +50 bps year-over-year, reflecting improved transportation leverage and ongoing operational cost efficiencies.