Record Attendance at Formula One Events
The Argentina Grand Prix set a new attendance record with over 200,000 spectators. Other events, such as Thailand and Coda, also saw significant increases in attendance, with 15% and 24% growth, respectively, over previous years.
Strong Sponsorship and Licensing Growth
Continued momentum in sponsorship and licensing, including successful collaborations like the LEGO partnership, which captivated fans. Sponsorship pipeline for 2026 is strong, with focus on securing blue-chip names.
Formula One's Robust Financial Position
As of March 31, Formula One had $14.2 billion of future revenue secured under contract. Advanced ticket sales for promoters and hospitality tickets remain strong.
Expansion of Formula One Calendar
The addition of new races and extensions of key events through long-term agreements, such as the Miami GP extended through 2041, highlights the growth and popularity of Formula One.
Growing Fan Engagement
LiveTV viewership grew for the first five races of the season, with U.S. viewership up 45%. Social media following reached 100 million, growing 30% year-over-year.