Formula One Revenue Growth
Total revenue for Formula One grew 6% in 2024, driven by additional races and sponsorship revenue, which increased by 10% year-over-year.
Strong Financial Position
Formula One Group had attributed cash and liquid investments of $2.6 billion at year-end, with a leverage of 1.3 times as of December 31st.
Increased F1 TV Subscribers
F1 TV subscribers grew by 15%, with the US remaining the largest market.
Expanding Global Partnerships
F1 signed new sponsorship deals, including with LVMH, Lenovo, and Aramco, adding to its global partner base.
Audience Growth
F1's fan base grew, with 750 million global fans and a 38% increase in social media followers year-over-year.