Double-Digit Growth and Margin Expansion
FEMSA reported double-digit growth across earnings line items and notable margin expansion for the full year 2024, driven by strong performances at Proximity Americas and Coca-Cola FEMSA.
Capital Return and Shareholder Yield
FEMSA plans to deploy almost MXN 66 billion ($3.2 billion) in capital returns in 2025, representing a 10.4% yield for shareholders at current market capitalization. An additional MXN 41.4 billion ($2 billion) is planned for 2026.
Proximity Americas Revenue Growth
Proximity Americas division saw a 13.2% total revenue growth, with a 230 basis point gross margin expansion, highlighting strong commercial capabilities and financial services performance.
Digital Ecosystem Expansion
Spin by OXXO platform reached 8.6 million active users, reflecting a 24.9% growth year-on-year, while SPIN Premia loyalty program increased 27.5% to reach 24.6 million active users.
Coca-Cola FEMSA Performance
Coca-Cola FEMSA recorded double-digit increases across their income statement, with a 25% rise in income from operations, driven by disciplined revenue management and strategic CapEx investments.