Significant Revenue Growth
Revenue for the third quarter was $97.2 million, up 25% compared to the third quarter of 2023, driven primarily by political advertising revenue and growth in the Smadex segment.
Successful Media Segment Performance
Media segment revenue increased by 23% compared to the third quarter of 2023, with an operating profit of $11.7 million, up 19% year-over-year.
Strong Performance in Advertising Technology and Services
Revenue for the Advertising Technology and Services segment was $37.4 million, up 30% compared to the third quarter of 2023, with operating margin improving to 5% from 3% a year prior.
Effective Cost Management
Corporate expenses decreased by 48% compared to the third quarter of 2023, significantly reducing overall costs.
Positive Political Advertising Outcomes
Political revenue for 2024 exceeded the previous high in 2022, with notable increases in Spanish language media allocation.