Strong Net Sales Growth
Net sales grew by 40% in Q2, surpassing expectations with significant contributions from international markets and digital commerce.
Market Share Gains
e.l.f. Beauty increased its U.S. market share by 195 basis points and is now the #1 brand in unit share in the U.S. mass cosmetics market.
International Expansion Success
International sales grew 91%, with e.l.f. becoming the #1 cosmetics brand in 1,600 Rossman stores in Germany.
Digital and Loyalty Growth
Digital consumption increased by nearly 40% year-over-year, and the Beauty Squad loyalty program grew by 30%, reaching 5.3 million members.
Raised Fiscal Year 2025 Outlook
Guidance for fiscal year 2025 was raised to 28% to 30% net sales growth, reflecting strong performance and market share gains.