Market PerceptionThe market is overemphasizing goeasy's risks, in particular credit concerns, and as the market comes to recognize goeasy's stability and outsized profitability, there is potential for multiple expansion.
Share BuybackActive on the NCIB front with GSY repurchasing a combined 230k shares since reporting Q3 results.
ValuationThere is significant valuation upside for its perennial peer-leading profitability and sustained 20%+ EPS and loan growth.