Attractive Risk-RewardThere is attractive risk-reward for a stock valued at ~10x earnings, considering record customer acquisition, stable credit performance, and diversifying funding sources.
Market RecognitionThe market is overemphasizing goeasy's risks, in particular credit concerns, and as the market comes to recognize goeasy's stability and outsized profitability, there is potential for multiple expansion.
Valuation UpsideThere is significant valuation upside for its perennial peer-leading profitability and sustained 20%+ EPS and loan growth.