Ad Spend ShiftsAd spend is shifting from programmatic display to social, CTV, and retail media, turning a tailwind into a headwind.
Competitive Market ConditionsCompetition was intense as DoubleVerify had to compete on price to win former Moat clients, which indicates pricing pressure in the market.
Revenue GuidanceThe stock has been more or less sideways since the company lowered 2024 revenue guidance for a second time.