Customer AcquisitionCustomer acquisition continues to outperform expectations, achieving record-breaking numbers with an all-time low in customer acquisition costs.
Market Share And GrowthDraftKings holds the top market share spot for in-play betting in the U.S., with plans to increase in-play betting volume to 60% of its total betting volume.
Technology And InnovationDraftKings focuses on expanding its lead through live betting innovation, parlay enhancements, and AI-driven personalization, with a multi-brand strategy proving effective.