Adidas demonstrated strong financial performance and growth across most markets, driven by effective inventory management and operational efficiency. However, challenges such as increased US tariffs and e-commerce sales decline present potential headwinds. While the company is confident in meeting its 2025 guidance, the impact of tariffs remains a significant uncertainty.
Company Guidance
During the adidas AG Q1 2025 Conference Call, the company reported strong financial performance, exceeding expectations with net sales growing 13% currency-neutral and 17% for the adidas brand excluding YEEZY. Gross profit rose over 52%, reflecting a 100 basis point improvement, and the operating profit reached €610 million, representing an almost 400 basis point improvement, nearing their 10% EBIT target. Regionally, North America sales grew 13% for the adidas brand, Europe by 16%, Greater China by 14%, Japan and Korea achieved growth despite challenges, and Latin America and emerging markets saw robust double-digit growth at 27% and 25% respectively. Footwear led category growth at 17%, with apparel nearly reaching double-digit growth, and accessories up 10%. The company remains focused on localizing strategy and maintaining momentum amid challenges such as U.S. tariffs, with expectations of continued double-digit growth excluding YEEZY and a confirmed EBIT guidance of €1.7 billion to €1.8 billion.
Strong Revenue Growth
Adidas reported a 13% increase in currency-neutral net sales, and 17% when excluding YEEZY. Gross profit improved more than 52%, and EBIT reached €610 million, reflecting a 400 basis point improvement.
Geographical Sales Growth
All markets reported growth: North America up 13%, Europe 16%, Greater China 14%, and LatAm 27%. Adidas brand sales up 17% excluding YEEZY.
Inventory Management
Inventory up 15% to €5.1 billion, with a significant portion of fresh products, reflecting better planning and demand management.
Operating Leverage
Operating overheads grew only 3% despite a 30% currency-neutral growth, reflecting better operational efficiency.
---
Adidas (DE:ADS1) Earnings, Revenues Date & History
The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
---
DE:ADS1 Earnings-Related Price Changes
Report Date
Price 1 Day Before
Price 1 Day After
Percentage Change
Apr 29, 2025
€108.00
€108.00
0.00%
Mar 05, 2025
€118.00
€120.00
+1.69%
Oct 29, 2024
€105.00
€109.00
+3.81%
Jul 31, 2024
€117.00
€117.00
0.00%
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
---
FAQ
When does Adidas (DE:ADS1) report earnings?
Adidas (DE:ADS1) is schdueled to report earning on Jul 30, 2025, TBA Not Confirmed.
What is Adidas (DE:ADS1) earnings time?
Adidas (DE:ADS1) earnings time is at Jul 30, 2025, TBA Not Confirmed.
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.