Increase in Monthly Active Users (MAU)
In September, Weibo's MAU reached approximately 587 million, and the average daily user count reached approximately 257 million, showing improvement due to a revised user acquisition strategy.
Revenue Growth
Weibo's total revenue in the third quarter reached USD 464.5 million, up 5% year-over-year. Ad revenue was USD 398.6 million, up 2% year-over-year, and VAS revenue reached USD 65.9 million, up 25% year-over-year.
Olympics Impact
The Olympic-related topics on Weibo surpassed 400 billion views with over 400 million discussions. Ad revenue from the Paris Olympics set a historical high for Weibo's event-based sales, significantly surpassing that of the Tokyo Olympics.
Strong VAS Performance
VAS revenue increased by 25%, primarily driven by membership and game-related services, demonstrating robust user demand for value-added services.