Return to Consecutive Quarterly Revenue Growth
Achieved consecutive quarterly revenue growth throughout 2024, marking a pivotal year for Charlotte's Web after years of decline.
Successful Launch of New E-commerce Platform
The new e-commerce platform led to a 20% reduction in shopping cart abandonment, improving conversion rates significantly.
Expansion of Product Offerings
Successful introduction of functional mushroom gummies, expanding into the mushroom wellness market valued at over $200 million per year, with new products soon available on Amazon.
Significant Cost Reduction Initiatives
Achieved an $8 million reduction in SG&A expenses in Q4, marking a 43.3% decrease year-over-year.
Milestone in Botanical Drug Development
DeFloria's IND application was accepted by the FDA for Phase II clinical trials, representing a potential long-term revenue opportunity.
Strategic Retail Partnerships
Expanded retail partnership with Walmart and initial sales success with Chewy.com, enhancing market presence.