Versace VIC Consumer Growth
Versace's VIC consumers grew at a double-digit rate, responding positively to sophisticated offerings and indicating successful engagement with high-value customers.
Eyewear and Fragrance Success
Both Versace and Michael Kors experienced growth in their eyewear and fragrance segments, with Michael Kors' latest fragrance launch exceeding expectations.
Data-Driven Strategy Adjustments
The company is implementing data-driven strategy adjustments, especially in pricing and product offerings, to better align with consumer expectations and improve full-price sell-throughs.
Marketing and Brand Awareness Initiatives
All three brands have shown significant increases in their global consumer databases, reflecting successful brand awareness and consumer engagement efforts.