Record Revenue Achievement
Celsius reported record 2024 revenue of $1.36 billion, representing a 3% year-over-year increase in revenue and a 22% increase in retail sales compared to 2023.
Significant Volume Growth
Celsius delivered strong 22% volume growth year-over-year compared to the total energy category, which only grew 5%.
Expansion of Product Lines and Distribution
Celsius introduced new products and expanded distribution by 37% year-over-year, reaching over 241,000 outlets in the United States.
Strategic Acquisition of Alani Nu
Celsius entered into a definitive agreement to acquire Alani Nu for $1.8 billion, aiming to enhance its platform with a complementary, profitable, better-for-you lifestyle energy brand.
Improved Gross Margin
Quarterly gross margin improved 240 basis points to 50.2% due to lower freight costs and savings on raw materials.