Balance Sheet ConfidenceThe balance sheet update was constructive and gives more confidence that there is enough runway for CDLX to execute on its turnaround.
Financial PerformanceCDLX made continued progress on campaign delivery issues and drove higher than expected pipeline wins, helping to offset anticipated spend reductions from key accounts in the restaurant and travel verticals.
Pricing StrategyThe adoption of engagement-based pricing increased to 61% of advertisers, up from 51% last quarter, with 90%+ new brands adopting this model in Q4, showing improved visibility.