Record Revenue Growth
Net revenue for Q3 2024 was $20.9 million, a 194% increase from the $7.1 million reported in Q3 2023. For the first 9 months of 2024, net revenue totaled $57.8 million, up 114% from $27 million in the first 9 months of 2023.
Improved Gross Profit Margin
Gross profit for Q3 2024 was $13 million or 62.4% of net revenue, compared to $3.2 million or 44.6% of net revenue for Q3 2023. For the first 9 months of 2024, gross profit was $35.2 million or 60.9% of net revenue.
Shift to Profitability
Net income for Q3 2024 was $1 million, a $5.1 million improvement from a net loss of $4.1 million for Q3 2023. Adjusted EBITDA for Q3 2024 was $1.9 million, compared to a negative $2.4 million for Q3 2023.
Successful Advertising Strategy
Celebrity endorsement strategy drove a $10.5 million increase in direct-to-consumer revenues. The company maintained a minimum ROAS of at least 5x.
Expansion in Retail and International Markets
Byrna's retail presence increased, including partnerships with Bass Pro Shop and Cabela's. Internationally, Byrna expanded its reach in Latin America and Mexico.