Strong Revenue Growth
Byrna reported a 57% year-over-year increase in net revenue, from $16.7 million in Q1 2024 to $26.2 million in Q1 2025, driven by sales momentum, channel expansion, and broader brand adoption.
Improved Profitability
Net income for Q1 2025 was $1.7 million, a substantial increase from $17,000 in Q1 2024. Gross profit also improved to 61% of net revenue compared to 58% in Q1 2024.
Expansion into Retail and Amazon
Significant growth in Amazon sales, which represented 32.6% of total DTC sales by the end of Q1 2025, up from 19.3% in Q1 2024. The company also expanded its presence with retail partnerships such as the Sportsman's Warehouse collaboration.
Operational Efficiency and U.S. Sourcing
Byrna has significantly increased its U.S. content to 87-92% in its supply chain, reducing reliance on foreign suppliers and mitigating tariff impacts.
New Product Launches
The anticipated release of the Compact Launcher, a smaller and more powerful product, is expected to drive significant sales growth.