Financial PerformanceBooking Holdings has consistently booked in higher revenues, above peers such as Expedia, AirBNB, Trip.com, and Trip Advisor.
Market PositionBooking.com has retained its crown as the most visited travel and tourism website with 563.8m visits, roughly 3.5x the runner-up, tripadvisor.com.
Shareholder ReturnsMerchant bookings driven growth could accelerate free cash flow and support shareholder returns through share buybacks.