Market Share Gains in Key Regions
BIC achieved market share gains in key regions and segments, including stationery in France, lighters in Brazil, and shavers in the U.S. with the Flex 5 range.
Successful Advertising Campaigns
BIC's advertising campaigns, such as the Soleil Escape summer campaign in Brazil and partnership with Netflix for Squid Games, achieved significant consumer engagement.
Sustainable Product Innovations
BIC launched new products with sustainability features, such as the Twin Lady/Silky Touch Razor with a handle made from 87% recycled plastic.
Tangle Teezer Acquisition Success
The Tangle Teezer acquisition showed robust growth in Q1, with double-digit net sales growth and strong distribution gains in North America and Europe.
Recognition as Favorite Consumer Brand
BIC was named France's favorite consumer brand by OpinionWay Group market research, becoming the first non-food brand to win this distinction.