Record-Breaking Performance
Best ever third quarter and first 9 months revenue and pretax income in Build-A-Bear history, with third quarter revenues increasing nearly 3% to over $107 million and pretax income increasing almost 5% to $10 million.
Store Expansion Success
Opened 21 new stores in the first 9 months of fiscal 2023 and expect to end the year with 30 new corporate and partner-operated locations. International franchise partners to open 7 new franchise-operated locations.
Gross Profit Margin Improvement
Gross profit margin was 52.7%, an improvement of 70 basis points compared to last year, benefiting from merchandise margin expansion and leverage of distribution costs.
Successful Digital Transformation Initiatives
Upgrades in corporate-wide business system, integration of website, CRM, and loyalty program, and rollout of new technology contributing to efficiency and engagement.
Entertainment and Content Strategy
Release of new documentary and animated film, generating over 4 billion media impressions, leveraging brand equity for marketing and consumer engagement.