Loyalty Program Success
Enrolled loyalty members spent an average of $104 per month, nearly 60% more than non-enrolled customers, and visited stores about three more times per month.
Dealerization Program Progress
ARKO converted more than 150 retail stores to dealer sites in 2024, exceeding their initial conversion goal, with plans to convert approximately 100 more stores by the end of Q1 2025.
OTP Gross Margin Improvement
The OTP category saw a 200 basis points improvement in gross margin during Q4 2024, further increasing the gap between higher-margin OTP and traditional cigarettes.
Fueling America's Future Campaign
Launched a campaign allowing customers to earn up to $2 off per gallon for up to 20 gallons with in-store purchases, aimed at increasing store traffic and fuel sales.