AdvertisingMaking it opt-out — everyone gets ads, or an extra $2.99/month for ad-free — instead of opt-in, offered advertisers a place to reach 200M+ viewers overnight.
DeliveryThe shift from 2-Day to Same-Day delivery leads to a 20% improvement in conversion rates.
Multi-Channel FulfillmentAmazon disclosed that its Multi-Channel Fulfillment (MCF) service now fulfills and delivers orders made off-platform for over 200k US merchants, and has seen a 70% Y/Y increase in MCF orders fulfilled this year.