New Center Openings and Expansion
Opened centers in Kansas City, Columbus, Deerfield, and Birmingham, with another expected in White Plains. Operates 31 facilities compared to 27 last year, indicating strategic expansion.
Improved Conversion and Marketing Strategies
Implemented Salesforce software for better lead conversion and introduced new payment options to increase consumer flexibility, aiming to reduce customer acquisition costs.
Cost Savings Achievements
Achieved half of the planned $1 million savings goal for the second half of the year, expecting $2 million in annualized savings.
Positive Performance of 2023 De Novo Centers
2023 de novo center class is performing ahead of the $4.5 million revenue objective, with a payback period of less than one year.