Client EngagementStitch Fix launched the first in a series of updates to the client experience, with the company now employing a more engaging onboarding experience, highlighting Stylists more meaningfully, providing more flexibility to clients, delivering new styles, and refreshing the Stitch Fix brand.
Customer MetricsImprovements are evident in quality metrics such as revenue per active customer (+5% YoY), AOV, dormancy rates, fix frequency, and product margin.
Financial PerformanceQ4 gross margin reached 44.6%, an increase of +50 bps year-over-year, reflecting improved transportation leverage and ongoing operational cost efficiencies.