Exceeded Revenue Expectations
Stitch Fix delivered net revenue of $318.8 million in Q1, surpassing expectations with a 570 basis point improvement in year-over-year comps from Q4 when adjusted for the 53rd week.
Adjusted EBITDA Performance
The company reported an adjusted EBITDA of $13.5 million, demonstrating strong financial performance and operational efficiency.
Improved Contribution Margin
Contribution margin improved to approximately 34%, indicating better cost management and profitability.
Inventory Newness and Client Response
The penetration of newness in inventory increased by more than 40%, driving average unit retail (AUR) up by 6% year-over-year. Sales of wide leg and boot cut denim styles increased by 250%.
Successful Launch of Private Label Brands
The Commons and Montgomery Post, two new private label brands, showed encouraging early results, with The Commons becoming a top 10 brand for clients under 40 in the men's business.
Strong Results in National Brands
Positive comps were recorded for national brands such as Vuori, Marine Layer, and Vineyard Vines, indicating strong brand partnerships.
Increased Flexibility in Client Offerings
Clients opting for more flexible Fixes, with up to 8 items, requested nearly 40% more items and drove approximately 50% greater average order values (AOVs).
Improved Brand Awareness and Marketing Efficiency
The new marketing campaign 'Retail Therapy' led to lower cost per acquisition and improved brand awareness, especially in women's business.
Reactivations and Targeted Marketing
Reactivations increased by 17% year-over-year, driven by targeted marketing efforts and improved client engagement.