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Planet Fitness (PLNT)
NYSE:PLNT
PLNT Analyst Ratings
Strong Buy
13 Buy
2 Hold
0 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
PLNT Stock 12 Month Forecast
Average Price Target
$111.21
▲(8.86% Upside)
| Highest Price Target$150.00 | Average Price Target$111.21 | Lowest Price Target$82.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
Canaccord Genuity
Initiated
03/13/25
Stifel Nicolaus
Reiterated
03/03/25
Guggenheim
Reiterated
02/27/25
TD Cowen
Reiterated
02/26/25
Roth MKM
Reiterated
02/26/25
J.P. Morgan
Reiterated
02/26/25
RBC Capital
Reiterated
02/26/25
D.A. Davidson
Reiterated
02/26/25
William Blair
Reiterated
02/25/25
BMO Capital
Reiterated
02/25/25
Morgan Stanley
$115
Buy
12.57%
Upside
Reiterated
02/25/25
Planet Fitness: Strong Performance and Growth Potential Justify Buy Rating Despite EPS ShortfallWe'd also note the EPS shortfall vs. the Street seems to be driven by expectations for a higher share count and interest expense (both of which combined account for ~$0.06e in EPS per our math). Overall, the initial guide is fine and in the realm of expectations with the development outlook a bit better than some had feared following management's comments at ICR and should drive the narrative today, in our view. The SSS forecast is a bit disappointing relative to Street expectations but in an absolute sense is solid with the midpoint implying a ~50-bp acceleration vs. '24, notable relative to most companies we cover. In addition, barring any new info on the call, we think the guide is likely to be viewed conservatively given the <12-month tenure of both the CEO and CFO.
Bank of America Securities
$115
Buy
12.57%
Upside
Reiterated
02/25/25
Positive Outlook on Planet Fitness: Strong Q4 Performance and Strategic Growth InitiativesWe believe attrition rate was flat y/y, which helped drive better than expected net memberships for the year. We are lowering our PO to $115 (from $130), now based on an EV of 18-19X (from 21-22X) our C26E adj. EBITDA of $616mn (was $574mn) to reflect lower sector multiples. Price increase benefits partially offset by higher SG&A We are raising our $2.90 (from $2.80) to reflect: (1) a 5.5% increase in same-club-sales as existing clubs benefit from a LSD-MSD% AUV uplift from recent classic card price increases, and (2) continued y/y increases in black card penetration. Our higher same-store sales estimate is partially offset by elevated SG&A spend on higher CEO compensation and recent CDO and CMO hires.
Piper Sandler
$123→$115
Buy
12.57%
Upside
Reiterated
02/25/25
Planet Fitness (PLNT) PT Lowered to $115 at Piper SandlerPiper Sandler analyst Korinne Wolmeyer lowered the price target on Planet Fitness (NYSE: PLNT) to $115.00 (from $123.00) while maintaining a Overweight rating.
Robert W. Baird
$110→$120
Buy
17.46%
Upside
Reiterated
02/05/25
Baird says January trends for Planet Fitness 'solid overall,' with softer finishBaird says January trends for Planet Fitness 'solid overall,' with softer finish
Jefferies
$150
Buy
46.83%
Upside
Reiterated
01/15/25
Promising Growth and Strategic Expansion Drive Buy Rating for Planet Fitness
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
Canaccord Genuity
Initiated
03/13/25
Stifel Nicolaus
Reiterated
03/03/25
Guggenheim
Reiterated
02/27/25
TD Cowen
Reiterated
02/26/25
Roth MKM
Reiterated
02/26/25
J.P. Morgan
Reiterated
02/26/25
RBC Capital
Reiterated
02/26/25
D.A. Davidson
Reiterated
02/26/25
William Blair
Reiterated
02/25/25
BMO Capital
Reiterated
02/25/25
Morgan Stanley
$115
Buy
12.57%
Upside
Reiterated
02/25/25
Planet Fitness: Strong Performance and Growth Potential Justify Buy Rating Despite EPS ShortfallWe'd also note the EPS shortfall vs. the Street seems to be driven by expectations for a higher share count and interest expense (both of which combined account for ~$0.06e in EPS per our math). Overall, the initial guide is fine and in the realm of expectations with the development outlook a bit better than some had feared following management's comments at ICR and should drive the narrative today, in our view. The SSS forecast is a bit disappointing relative to Street expectations but in an absolute sense is solid with the midpoint implying a ~50-bp acceleration vs. '24, notable relative to most companies we cover. In addition, barring any new info on the call, we think the guide is likely to be viewed conservatively given the <12-month tenure of both the CEO and CFO.
Bank of America Securities
$115
Buy
12.57%
Upside
Reiterated
02/25/25
Positive Outlook on Planet Fitness: Strong Q4 Performance and Strategic Growth InitiativesWe believe attrition rate was flat y/y, which helped drive better than expected net memberships for the year. We are lowering our PO to $115 (from $130), now based on an EV of 18-19X (from 21-22X) our C26E adj. EBITDA of $616mn (was $574mn) to reflect lower sector multiples. Price increase benefits partially offset by higher SG&A We are raising our $2.90 (from $2.80) to reflect: (1) a 5.5% increase in same-club-sales as existing clubs benefit from a LSD-MSD% AUV uplift from recent classic card price increases, and (2) continued y/y increases in black card penetration. Our higher same-store sales estimate is partially offset by elevated SG&A spend on higher CEO compensation and recent CDO and CMO hires.
Piper Sandler
$123→$115
Buy
12.57%
Upside
Reiterated
02/25/25
Planet Fitness (PLNT) PT Lowered to $115 at Piper SandlerPiper Sandler analyst Korinne Wolmeyer lowered the price target on Planet Fitness (NYSE: PLNT) to $115.00 (from $123.00) while maintaining a Overweight rating.
Robert W. Baird
$110→$120
Buy
17.46%
Upside
Reiterated
02/05/25
Baird says January trends for Planet Fitness 'solid overall,' with softer finishBaird says January trends for Planet Fitness 'solid overall,' with softer finish
Jefferies
$150
Buy
46.83%
Upside
Reiterated
01/15/25
Promising Growth and Strategic Expansion Drive Buy Rating for Planet Fitness
Best Analysts Covering Planet Fitness
Which Analyst Should I Follow If I Want to Buy PLNT and Sell After:
1 Month
xxx
Success Rate
13/20 ratings generated profit
Average Return
+3.14%
reiterated a xxx
rating 28 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 65.00% of your transactions generating a profit, with an average return of +3.14% per trade.
3 Months
xxx
Success Rate
14/20 ratings generated profit
Average Return
+12.85%
reiterated a xxx
rating 28 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 70.00% of your transactions generating a profit, with an average return of +12.85% per trade.
1 Year
Success Rate
37/53 ratings generated profit
Average Return
+25.73%
reiterated a buy rating 2 months ago
Copying Jonathan Komp's trades and holding each position for 1 Year would result in 69.81% of your transactions generating a profit, with an average return of +25.73% per trade.
2 Years
xxx
Success Rate
14/16 ratings generated profit
Average Return
+31.12%
reiterated a xxx
rating 29 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 87.50% of your transactions generating a profit, with an average return of +31.12% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
PLNT Analyst Recommendation Trends
Rating
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Strong Buy
0
0
0
0
0
Buy
15
19
25
29
24
Hold
6
5
5
3
4
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
21
24
30
32
28
Each month's total comprises the sum of three months' worth of ratings.
PLNT Financial Forecast
PLNT Stock Forecast FAQ
What is PLNT’s average 12-month price target, according to analysts?
Based on analyst ratings, Planet Fitness’s 12-month average price target is $111.21.
What is PLNT’s upside potential, based on the analysts’ average price target?
Planet Fitness has 8.86% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is PLNT a Buy, Sell or Hold?
Planet Fitness has a consensus rating of Strong Buy which is based on 13 buy ratings, 2 hold ratings and 0 sell ratings.
What is Planet Fitness’s price target?
The average price target for Planet Fitness is $111.21. This is based on 15 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $150.00 ,the lowest forecast is $82.00. The average price target represents 8.86% Increase from the current price of $102.16.
The highest analyst price target is $150.00 ,the lowest forecast is $82.00. The average price target represents 8.86% Increase from the current price of $102.16.
What do analysts say about Planet Fitness?
Planet Fitness’s analyst rating consensus is a Strong Buy. This is based on the ratings of 15 Wall Streets Analysts.
How can I buy shares of PLNT?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.