Introduction of PerionOne Strategy
The PerionOne strategy unifies all technologies and brands under a single AI-driven advertising platform, aiming to optimize campaigns across all channels and drive efficiency.
Growth in Key Segments
Digital out-of-home grew by 50%, CTV by 30%, and retail media by 62% year over year, significantly surpassing the market growth rates of 10%, 23%, and 20%, respectively.
Strengthened Leadership Team
Addition of industry veterans including Steven Yap as Chief Revenue Officer, Kenny Lau as Chief Product Officer, and Mina Nagib as Chief Technology Officer to drive the PerionOne strategy.
Positive Financial Metrics
The company ended 2024 with positive operating cash flow, met revised guidance for revenue and EBITDA, and maintained a strong balance sheet with $373.3 million in net cash.