Strong Subscriber Growth
Netflix added 19 million subscribers, driven by a broad slate of content across regions, not just major events like NFL games or Jake Paul fights.
Advertising Revenue Growth
Ads plan sign-ups represented over 55% of new memberships across ads countries in Q4. Ads revenue doubled year-over-year and is expected to double again in 2025.
Successful Launch of Ad Tech Stack
Netflix launched its own ad tech stack in Canada, showing promising revenue growth and plans to roll out in the U.S. in 2025.
Content Achievements
Movies like Carry-On performed well without theatrical releases, and Netflix secured rights to significant sports events like the FIFA Women's World Cup.
Video Game Engagement
Games like Squid Game Unleashed reached #1 in action games in app stores in 107 countries, showing positive impacts on subscriber acquisition and retention.