Revenue Growth
Total revenue for the fourth quarter was $114.3 million, a 1.8% increase compared to $112.2 million in the fourth quarter of 2023. Company-operated restaurant revenue also increased by 1.8%.
Margin Improvement
Restaurant contribution margins improved to 17.4% for 2024, a 190 basis point improvement year-over-year.
Culinary Innovation
Introduction of new products like Mango Habanero chicken and fresca wraps and salads, driving both consumer interest and operational simplicity.
Expansion Plans
Plan to open 10 new restaurants in 2025, with a focus on expanding outside California into states like Arizona, Colorado, and Texas.
Cost Savings Initiatives
Identified cost savings across the P&L, contributing to improved economics and profitability.
New Restaurant Prototype
Introduction of a new iconic restaurant prototype, designed to reduce build costs and drive improved cash-on-cash returns, with build costs under $2 million.
Positive Customer Feedback
Implementation of a new customer feedback system to improve service quality and customer satisfaction.
Franchise Expansion Interest
Increased interest and engagement from franchise partners, with ongoing discussions and meetings growing.