Sales and Margin Growth
Fourth quarter net sales increased by 6% to $215 million compared to $203 million in the same period last year. Gross margin expanded by 130 basis points.
E-commerce Success
E-commerce sales grew by 9% quarter over quarter and accounted for 24% of total sales in the fourth quarter and over 20% for the full year 2024. US e-commerce sales saw a 10% increase year over year.
International Segment Improvement
International sales increased by 7.2%, with a significant gross margin improvement of 1,140 basis points to 38.6% in the fourth quarter.
Dolly Parton Program Success
Generated $7 million in incremental sales in 2024, with expectations to double in 2025. Strong sell-through at Dollar General noted.
Strategic Relocation of Distribution Center
Relocation of the East Coast distribution center from New Jersey to Maryland, increasing space by 30% with $13 million in government subsidies.