Positive Growth in Gross Merchandise Volume
eBay ended 2024 with three consecutive quarters of positive GMV growth, increasing by more than 1% to $75 billion for the full year.
Focus Category Volume Growth
Focus category volume grew 5% in 2024, outpacing core categories and showing resilience despite difficult comparisons.
Innovation in AI and Technology
Introduced proprietary large language models, enhancing productivity and search efficacy. Sellers and buyers are utilizing AI-powered tools such as Magical Listing and Explore.
Record Shareholder Returns
Non-GAAP earnings per share grew by 15% to $4.88, with nearly $3.7 billion returned to shareholders through repurchases and dividends.
Successful U.K. C2C Overhaul
The overhaul led to improved GMV trends in the U.K. market, showing a double-digit improvement in C2C GMV growth.
Strategic Acquisitions and Partnerships
Acquired Caramel for enhanced vehicle transactions and established partnerships with Klarna and Meta for broader market reach.