Strong Financial Performance in Q4 2024
Room nights, gross bookings, and revenue all grew double digits. Total gross bookings were $24.4 billion, growing 13%, with a five-point sequential acceleration in both B2C and B2B. EBITDA margin expanded to 20.2%, up 175 basis points.
Record Growth in B2B and Advertising Segments
B2B bookings grew 21% for the full year. Advertising revenue grew 32% in 2024 and contributed 5% of overall revenue.
Successful Brand Performance
Brand Expedia, Hotels.com, and Vrbo saw bookings growth. Global active membership in the loyalty program grew 7%, with a 300 basis points increase in the twelve-month member repeat rate.
Operational Efficiency and Cost Management
Effective expense management led to a decrease in overhead expenses by 1%, resulting in nearly 250 basis points of leverage.