Customer AcquisitionPhysical retail presents a clear opportunity for FIGS to tap into a new customer base, demonstrating potential as approximately 40% of hub customers are new to the brand.
Product InnovationThe company's innovation engine is accelerating faster than anticipated, driving incremental strength in the core business through innovation-led products and marketing campaigns.
Retail ExpansionFIGS is in a unique position to define the scrubs category from a fresh perspective by opening individual physical retail locations, setting it apart from other brands.