Consistent Growth in Net Sales
e.l.f. Beauty, Inc. reported a 31% increase in net sales for Q3, marking the 24th consecutive quarter of net sales growth and market share gains. The company also reported a year-to-date net sales growth of 40%.
Market Share Expansion
The company increased its US market share by 220 basis points and became the number one unit brand at Target with over 20% share.
Strong International Performance
International net sales grew by 66% in Q3, with international sales accounting for 20% of total net sales, up from 15% the previous year.
Growth in Digital Channels
Digital consumption trends were up nearly 30% year-over-year, with digital channels driving 24% of consumption in Q3.
Skincare Category Performance
e.l.f. Skin continued to outperform the category, becoming a top ten skincare brand, and the acquisition of Naturium doubled their skincare penetration to 18% of retail sales.