Significant Growth in Adjusted EBITDA
Adjusted EBITDA tripled in 2024, demonstrating strong financial performance and operational efficiency improvements.
Gross Margin Improvement
Gross margin improved by 950 basis points to 41.2% in 2024, driven by supply chain productivity and reduced transformation costs.
Distribution Growth and Market Share Gains
Black Rifle Coffee's distribution in packaged coffee at grocery increased by 28 points to 45% ACV over the year, with total distribution reaching 49% by Q4.
Energy Drink Launch
Black Rifle Energy launched with a reach of 17% ACV within the first month, with plans for significant growth in 2025 supported by a partnership with Keurig Dr Pepper.
Ready-to-Drink Coffee Market Position
Black Rifle Coffee became the #3 brand in the Ready-to-Drink coffee category, growing sales by 0.5% despite an overall category decline.