Record-Breaking Revenue and Profitability
Bilibili achieved its first quarterly adjusted net profit with a revenue increase of 26% year-over-year, reaching RMB 7.3 billion. Adjusted operating profit was RMB 272 million, and adjusted net profit was RMB 236 million.
Gaming Segment Performance
Games revenue surged by 84% year-over-year to RMB 1.8 billion, driven by the success of the strategy game San Guo. The company's focus on game longevity aims for sustainable operations for 5-10 years.
Advertising Revenue Growth
Advertising revenue increased by 28% year-over-year, with performance-based ads growing nearly 50%. E-commerce advertising revenues surged by 80% year-over-year.
Community Engagement and Growth
Daily active users (DAUs) and monthly active users (MAUs) reached record highs of 107 million and 348 million, respectively. The average daily time spent per user rose to 106 minutes.
Successful International Game Launch
The international version of the game 'Jeju Kaizen' was launched globally, reaching the top download charts in over 70 countries and regions.