Competitive AdvantageAXON 2.0's unique ability to leverage data from AppLovin's market-leading mediation platform provides a competitive advantage that is expected to continue to drive momentum for the core Software Platform business.
E-commerce ExpansionAppLovin's early foray into ecommerce advertising opens up an even larger potential market than its highly successful mobile gaming.
Financial PerformanceAnalyst remains Buy-rated on APP and is raising the target price to $435/share, supported by the material upside potential for e-commerce and the unique combination of growth, profitability, and a healthy balance sheet.