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Perion Adjusts 2024 Guidance Amid Market Shifts
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Perion Adjusts 2024 Guidance Amid Market Shifts

Perion Network (PERI) has released an update.

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Perion Network Ltd. has revised its Q2 and full-year 2024 financial guidance following Microsoft Bing’s decision to exclude several publishers from its search distribution, affecting Perion’s search revenue. The company is experiencing a shift in its advertising business, with declines in standard video and display formats but growth in premium formats. Despite these challenges, Perion’s CEO remains committed to product innovation and expanding the company’s AI-driven advertising solutions in new markets.

For further insights into PERI stock, check out TipRanks’ Stock Analysis page.

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