Perion Network teams with Experian to enhance cross-channel targeting

Perion Network (PERI) the integration of Experian’s identity graph into its proprietary solutions; a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution capabilities. This collaboration complements Perion’s existing advertising solutions, boosting its capabilities to deliver advanced digital advertising tools and a more integrated user experience across devices. This new capability expands the Perion suite, which includes the AI-powered Audience Segmentation platform, SORT. Utilizing privacy-safe data signals, SORT enhances performance and optimizes campaigns across Connected television CTV and the web, providing a more complete view of the customer journey. “Success in digital advertising requires strategic collaborations,” said Ali Mack, Vice President at Experian. “Perion’s integration of our identity graph shows our commitment to providing advertisers with valuable, data-driven insights. Advertisers can now achieve greater precision and performance in personalized marketing across multiple channels, including Connected TV and the web.”