Ascential (GB:ASCL) has released an update.
The Cannes Lions International Festival of Creativity, organized by Ascential, has received a record 26,753 award submissions for 2024, indicating a robust commitment to creativity in marketing. Submissions saw significant increases in media owners by 31% and in areas such as Creative Business Transformation, Creative Commerce, and the Social & Influencer category. The festival highlights emerging trends in the industry, including a new focus on humor in advertising and the rapid evolution of social media’s role in brand promotion.
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