Advertising RevenueSnap's new ad formats, Sponsored Snaps and Promoted Places, are expected to boost advertising revenue, supported by national brand-focused campaigns including major brands like Apple, Marriott, and Coca-Cola.
Financial PerformanceSnap announced a $500 million stock repurchase program, reflecting confidence in its financial stability and future growth potential.
User Engagement And GrowthSnap's daily active users grew by 9% year-over-year, reaching 443 million, with increased time spent watching content driven by Spotlight usage, positioning the platform for continued user engagement growth.