Positive Comp Sales Growth
Foot Locker reported three consecutive quarters of positive comp sales, with a total comp increase of 2.6% in the fourth quarter, driven by strong performance in the Foot Locker and Kids Foot Locker banners.
Gross Margin Expansion
The company achieved a 300 basis point improvement in gross margin year-over-year, attributed to merchandise margin recovery and cost savings, despite a promotional environment.
Successful Store Refresh Program
In 2024, Foot Locker completed over 400 store refreshes and plans to refresh about 300 more in 2025, with positive customer feedback and improved store performance.
Digital and Loyalty Program Advancements
Foot Locker launched a new mobile app in the US, increasing digital penetration by 100 basis points to 18.2%, and saw a significant increase in sales capture rate from its FLX Rewards Program.
Strong Brand Partnerships
Foot Locker strengthened its partnerships with brands such as Nike, Adidas, New Balance, and ASICS, with double-digit sales growth reported in those brands.