Electric VehiclesBMW was previously perceived as a laggard in the transition to BEVs but has yet achieved an impressive 15% mix in FY23 that has exceeded its German peers, meeting its 2023 BEV target.
Market PositionBMW's key competitive advantage lies in its premium brand status, backed by its innovative engineering and design, which helps it to achieve the number #1 position in the global premium segment based on unit sales with unit sales exceeding that of Mercedes Benz and Audi.
Product LaunchesPositive catalysts remain in-tact, including product launches, Neue Klasse ('new class') EV platform in 2025, breakthroughs in battery manufacturing and share buyback programme.