Strong Performance in Outdoor Category
Outdoor was the best performing category with a 2% net sales growth in Q4, driven by Hunting, Fishing, and Camping business and key national brands like YETI and Stanley.
Apparel Sales Rebound
Apparel sales improved with only a 1% decline in Q4, driven by Youth Apparel, Fleece, and Workwear. Key brands like Nike and Carhartt performed strongly during the holiday season.
Positive Trends in New Store Openings
The 2022 vintage stores outperformed the existing store base by running a positive comp. New stores are expected to drive future growth, with 20 to 25 new stores planned for 2025.
Successful Launch of My Academy Rewards
Over 11 million customers enrolled in My Academy Rewards, resulting in strong uplift in spend from loyalty members during the holidays.
Significant Growth in Private Brands
Private brands represented 23% of total net sales in 2024, up from 22% in 2023, driven by customer gravitation towards value.
Record Shareholder Returns
Returned over $396 million to shareholders through dividends and share repurchases in 2024, with an 18% increase in dividends approved for 2025.