Strong Financial Performance in 2024
GMV grew by 4.5% to EUR 15.3 billion, and revenue grew by 4.2% to EUR 10.6 billion. Adjusted EBIT exceeded expectations by more than EUR 30 million, reaching EUR 511 million with a margin of 4.8%.
B2C and B2B Growth
B2C GMV and revenue saw significant growth with improved profitability. B2B revenues increased by 11.5% to EUR 953 million, driven by ZEOS fulfillment.
Customer Base Expansion
Active customers grew to 51.8 million, with a GMV growth of over 6% in the second half of the year. The new customer acquisition was particularly successful.
Sustainability Progress
Zalando reduced absolute emissions of its own operations by 82% since 2017 and emission intensity from private labels by 48% since 2018.
Strategic Acquisition of ABOUT YOU
Zalando secured more than 90% of ABOUT YOU's shares, expected to unlock EUR 100 million per year in synergies on an adjusted EBIT basis.